The ultimate guide to Facebook ad image size

Marketers know that images are an essential part of ad design and campaigns. And Facebook ad image size is no exception. According to eMarketer predictions, brands and businesses will spend $32.6 billion on Facebook ads by 2020. That means a lot of time spent browsing the latest Facebook ad guidelines, then finding the right images to include, and last (but not least) testing ads to find the combination of images and text that will get the most attention.
But why does Facebook ad image size matter?
Why should you spend time and invest in it to find the right dimensions for the different types of ads you display on Facebook?
What would you choose?
Let's be more specific: Facebook ad image size is important for a few reasons:
Understanding Facebook ad image size will help you avoid images that appear distorted because they are stretched, grainy or blurry. Depending on the marketing goal of your ad, The size and placement you use will make your ad stand out or blend in with everything else your target audience sees. The right size and placement allows your ad to target the right audience - across multiple platforms. Facebook offers a wide range of ad options and Facebook ad guidelines change regularly.
When it comes to Facebook ad image size, staying up to date is essential.
But navigating Facebook ad options can be confusing, especially if Facebook ads are new to you.
This guide is the 2019 edition of all things related to Facebook ad size specifications and requirements, as they relate to ad objectives.
What are ad objectives?
Objectives are designed to help you create ads that are targeted to your specific audience. Before you even start creating an ad, the first step is to decide what you want the outcome of the ad to be.
Do you want to grow your audience through leads? Promote a new product? Or increase video views? Whatever your goal, each ad you display requires a different approach to get the result you're looking for. That's why setting your goals early helps you build effective Facebook ad campaigns every time. On a higher level, the goals you set for your ads should also match your business goals. To help you determine which objectives to use, Facebook has broken down the objectives into three categories: Awareness - these objectives are meant to generate interest in your business and what you offer. Consideration - these objectives are meant to get people to seriously consider buying something from you. Conversion - these objectives are intended to get people who are interested in you to buy something. Messenger ads serve three purposes. They help you:
Increase the reach of your ad campaigns Start conversations in Messenger with potential customers Re-target current customers Each of the above marketing goals has its own set of associated CTAs. Some of the Facebook CTAs for Reach include: Apply Now, Book Now, Contact Us and Download. Depending on the objectives you choose, you can use different platforms to maximize the impact of your ad campaign. Different platforms require ads to have different formats to maximize their effectiveness. So what works on one platform may not work on another.
Brand awareness, for example, is available on Facebook and Instagram, as these are the best places to get people to resort I haven't heard that you are interested in your product. Something like Messenger is more personal and best suited for consideration and conversion goals.